85.6%
never responded. Not voicemail. Not next-day callback. Just silence.
Phone calls after 6 PM
went to voicemail.
50 firms called. 47 voicemail. 2 answering services. 1 live human.
Forms after 6 PM
never got a callback.
51 firms tested. 4 called back. Fastest ~1 minute. Slowest 8.9 hours.
Forms during business hours
never got a callback.
52 firms tested. 15 called back. Only 7% under 5 minutes.
The gap
1,014×
Fastest callback: under 1 minute. Slowest: 16.9 hours.
Industry research shows leads contacted within 5 minutes are 9x more likely to convert. In our sample, only 10 percent of business-hours responders made the 5-minute window.
For a firm running Google Ads at typical PI keyword CPCs ($100 to $300 per click in competitive markets), the cost of ignored leads adds up fast.
| Cost line | Conservative | Aggressive |
|---|---|---|
| Average CPC for PI keywords | $100 | $250 |
| Forms ignored per day | 37 | 47 |
| Daily wasted ad spend | $3,700 | $11,750 |
| Monthly wasted ad spend | $111,000 | $352,500 |
| Real case rate on ignored leads | 5% | 10% |
| Avg PI case value | $15,000 | $50,000 |
| Daily lost case revenue | $27,750 | $235,000 |
The 1,014x gap between fastest and slowest firm is not a marketing problem. It is an intake problem. A real human cannot answer the phone in 2 seconds at 11 PM Tuesday. An AI can.
2bizy is an AI intake agent built for personal injury practices. Picks up under 2 seconds. Detects language on the first sentence (English, Spanish, Russian, Chinese, plus 30+ more). Runs the PI qualification matrix (police report, ER visit, fault, insurance, statute window). Books straight into the partner calendar. Writes the case note to your CRM before the call ends.
Same caller. Same data. The difference is the 4 seconds between ring 2 and the hangup.
No real client phone numbers in the wild. Our paying firms do not want LinkedIn cold-calls hitting their main intake line. The demo above is on a generic fictional firm setup. Hammer it as hard as you want.