Law Firm Website Audit
Free website + AI visibility check for law firms

A website audit built for law firms that live on intake calls.

Paste your firm's website below. In about 30 seconds we show whether Google and AI assistants like ChatGPT can find and recommend you, whether your site is built to capture the call from someone who just got hurt, and what is quietly sending that lead to the firm listed above you. No signup to see your score.

AI search visibility

Can ChatGPT, Claude & Perplexity find and recommend your firm when someone asks who to call?

Intake readiness

Is your phone number, contact form and chat visible in the first screen, on mobile?

Trust signals

Bar admission, awards, reviews and HTTPS: the signals a scared, hurt client checks first.

Speed

Real mobile load speed. Many intake searches happen from a phone, sometimes a waiting room.

Accessibility

Issues that shut out disabled visitors and carry real ADA exposure for a law firm.

What we typically find on law firm websites

Three patterns show up on almost every firm site we scan, before the first fix. This is what the free audit above is actually looking for.

Critical

No structured way for AI assistants to see your practice areas

In plain English
When someone asks ChatGPT or Perplexity "who handles a car accident case near me," these assistants read structured pages, not one long paragraph or a scanned PDF. If your practice areas live inside a single wall of text or an image, you are invisible to that answer, even if you outrank everyone on Google.
Technical detail
Missing per-practice-area pages, no FAQ or Service schema, or intro copy buried below a hero video with no crawlable text alternative.
Based on: ai-seo skill, extractability principle (self-contained answer blocks per query).
Needs work

Phone number not reachable in one tap on mobile

In plain English
A caller in pain or panic will not hunt for your number. If it is rendered as an image, buried in a footer, or the "call" button just opens a contact page instead of dialing, most callers close the tab and call the next name on the results page.
Technical detail
No tel: link above the fold on the mobile viewport, or the phone number rendered as a text image rather than real text.
Based on: seo-audit skill, mobile-friendliness and conversion-path checks.
Minor

Thin trust signals for a decision this consequential

In plain English
Hiring a lawyer after an injury or an arrest is one of the highest-stakes searches a person makes. Sites that skip bar admission, years in practice, real case results or a real photo of the attorney read as generic, to visitors and to AI systems deciding who to cite.
Technical detail
No visible attorney bio or credentials, no reviews markup, no case-result specificity.
Based on: seo-audit skill, E-E-A-T signals for content quality.

Why AI visibility matters more for a law firm than almost any other business

"Who should I call" is exactly the kind of question people now put to an AI assistant instead of scrolling ten blue links. AI Overviews already appear in roughly 45% of Google searches, and ChatGPT and Perplexity increasingly answer legal questions with named, cited firms. If your site is not structured to be read and cited, you are simply left out of that answer, no matter how good your reputation is.

Illustrative example · PerplexitySearch-style query
"Best car accident lawyer in [city], free consultation"
Perplexity synthesizes an answer citing three or four firms whose sites have clear practice-area pages, FAQ schema, and visible consultation terms. A firm ranking #1 on Google but with a single unstructured page, no FAQ schema, and no explicit "free consultation" language in crawlable text is often left out of that citation list entirely, even when it would have been the right answer.
Illustrative example, not a captured live result for a specific firm. Reflects documented AI answer-engine source-selection behavior per the ai-seo skill's platform-ranking-factors reference.

What a missed intake call really costs

1 in 3
law firm calls go unanswered during business hours, before nights and weekends are even counted.
Industry estimate
~45%
of Google searches now surface an AI Overview first, summarizing an answer before a visitor ever reaches a website.
AI Overviews adoption, industry-reported
After 5pm
is when a large share of new personal-injury and criminal-defense calls come in, when only an office voicemail is listening.
Industry estimate

Readable vs. invisible

The same firm, two different sites. One gets cited when someone asks an AI assistant who to call. One does not.

Readable

A site AI assistants can cite

  • Clear practice-area pages, in real text
  • FAQ schema answering "how much does a consultation cost"
  • Phone number as a real tel: link, above the fold
  • Attorney bio with bar number and credentials
Invisible

A site AI assistants skip

  • One long, unstructured page
  • No FAQ content, no schema
  • Phone number inside a footer image
  • No attorney credentials visible anywhere

Already know calls are getting missed?

2bizy also builds the AI receptionist that answers the call this audit finds you are losing, day or night.

See the AI receptionist for law firms →

Law firm website audit FAQ

Is a website audit actually useful for a law firm?

Yes, more than most businesses. A law firm's website is usually the only thing standing between a scared or hurt person searching at 11pm and a phone call to your office. This audit checks the specific things that decide whether that person calls you or the next name on the page: whether AI assistants can find your practice areas, whether your number is tappable on a phone, and whether the trust signals a legal decision requires are actually visible.

Can AI assistants like ChatGPT actually recommend a law firm?

Increasingly, yes. People now ask ChatGPT, Perplexity and Google's AI Overviews questions like "who should I call after a car accident," and those systems answer with named firms and sources, not just a list of links. Whether your firm gets named depends on whether your site has clear, crawlable practice-area content, FAQ schema, and structured data, not just where you rank on a traditional results page.

What counts as a trust signal for a law firm's website, specifically?

Bar admission and years practicing, a real photo and bio of the attorney, specific case results where you are allowed to share them, genuine client reviews, and a secure HTTPS connection. Hiring a lawyer is a high-stakes decision, so both visitors and AI systems weigh these signals more heavily than they would for an ordinary retail site.

Does page speed really matter if my firm already ranks number one on Google?

Yes. Ranking well gets someone to your page; speed decides whether they stay long enough to call. A slow site on a phone, especially one loading from a hospital waiting room or a car on the side of the road, loses a share of visitors before your phone number even finishes rendering.

Is this audit free, and what happens with my information?

The scan and the top finding are free with no signup. Unlocking the full report asks for a name, phone and email so we can walk you through the results if you want that; you can also just read the top finding and leave. We do not sell your information.

How is this different from a generic SEO audit tool?

Generic tools score technical SEO in isolation. This audit is built around one question specific to a law firm: will the person who needs you right now actually find you, on Google and on the AI assistants that increasingly answer that question directly, and can they reach you once they land.

Find out before your next client finds someone else.

Run the free audit above and get your law firm's score in about 30 seconds. No signup required to see it.

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