Med Spa Website Audit
Free website + AI visibility check for med spas

A website audit for med spas losing bookings between the DM and the calendar.

Paste your med spa's website below. In about 30 seconds we show whether Google and AI assistants like ChatGPT can find and recommend you, whether someone who lands from your Instagram bio can actually book without opening a DM to ask three questions first, and what is quietly costing you the appointment. No signup to see your score.

AI search visibility

Can ChatGPT and Perplexity recommend you for "best med spa for lip filler near me"?

Booking friction

Can a visitor see services, pricing range and book, without opening Instagram DMs first?

Trust & privacy

Before/after disclaimers, provider credentials and a privacy-conscious feel.

Speed

Load time for visitors arriving from an Instagram bio link, usually on mobile data.

Mobile & local pack

Are you showing up for "botox near me" and "med spa near me" searches?

What we typically find on med spa websites

Three patterns show up on almost every med spa site we scan, before the first fix. This is what the free audit above is actually looking for.

Critical

Services and pricing live only inside Instagram posts, not the website

In plain English
If someone asks ChatGPT or Google "how much is lip filler at a med spa near me," the assistant needs a page it can read, not a caption on a photo from three months ago that may already be out of date. A site with no real services and pricing page is invisible to that question, no matter how good the Instagram feed is.
Technical detail
No dedicated services page with crawlable pricing or ranges; content lives entirely inside embedded Instagram widgets.
Based on: ai-seo skill, content must exist as extractable page text, not social embeds.
Needs work

Booking requires a DM, with no visible path on the website

In plain English
Every extra step between "interested" and "booked" loses a share of visitors. A site that only says "DM us to book" pushes the whole decision onto a person checking Instagram between clients. A visible booking widget or a clear phone and form path keeps that lead on your site instead of stalling in a DM request pile.
Technical detail
No booking CTA or embedded scheduler; the only contact path redirects to Instagram.
Based on: free-tool-strategy skill, minimal-friction conversion path guidance.
Minor

Missing the trust signals a medical-adjacent service needs

In plain English
Botox, filler and laser treatments are medical-adjacent purchases. Visitors and AI systems both weigh provider credentials, before/after disclaimers and a real privacy statement more heavily here than for an ordinary retail purchase; skipping them reads as generic.
Technical detail
No provider name, license or certification mentioned; no before/after disclaimer text; thin or missing privacy-policy language.
Based on: seo-audit skill, E-E-A-T signals for sensitive content categories.

Why AI visibility matters when the search starts with a symptom, not a brand

People increasingly ask AI assistants comparative, judgment-based questions, "best med spa for X, with good reviews," rather than a plain Google search. AI Overviews already appear in roughly 45% of Google searches, and brands are cited far more often through structured, third-party-readable content than through their own Instagram feed alone.

Illustrative example · ChatGPT with searchSearch-style query
"Best med spa for lip filler in [city] with good reviews"
ChatGPT's search-enabled answer tends to name a short list of spas whose sites have a clear services and pricing page, visible reviews or testimonials, and provider credentials it can quote. A med spa whose entire online presence is an Instagram feed with no matching website content is usually left out of that list, even when their actual reviews and results are excellent.
Illustrative example, not a captured live result. Reflects documented AI answer-engine source-selection behavior per the ai-seo skill.

What a missed booking really costs

Most
med spa discovery now starts on Instagram, not a Google search bar, before a visitor ever reaches a website.
Industry estimate
Hours
is a common reply time for a business Instagram DM, while a visitor with a card in hand compares three other spas.
Industry estimate
~45%
of Google searches now show an AI Overview first, before a visitor sees a single ranked link.
AI Overviews adoption, industry-reported

Readable vs. invisible

The same med spa, two different sites. One gets recommended when someone asks an AI assistant. One does not.

Readable

A site AI assistants can recommend

  • Real services and pricing page, in text
  • Visible booking button or embedded scheduler
  • Provider credentials and before/after disclaimer
  • Privacy statement for client photos and records
Invisible

A site AI assistants skip

  • Services shown only in Instagram captions
  • "DM to book" as the only path
  • No provider name or license visible
  • No privacy language for client photos

Already know bookings are stalling in your DMs?

2bizy also builds the AI intake and booking assistant that closes the gap between a DM and a booked appointment.

See the AI booking assistant for med spas →

Med spa website audit FAQ

Do I need a website audit if most of my bookings come from Instagram?

Yes, especially then. Instagram gets someone interested, but your website is usually where they check pricing, credentials and reviews before booking, or where an AI assistant looks when someone asks for a recommendation. If that page is thin or missing, you lose the visitor right as they were ready to book.

Can AI assistants actually recommend a med spa?

Increasingly, yes. Questions like "best med spa for lip filler near me with good reviews" are exactly the kind ChatGPT and Perplexity now answer directly, naming a short list of businesses. Whether you're on that list depends on having real, crawlable service and pricing content and visible credentials, not just a strong Instagram feed.

What counts as a trust signal for a med spa specifically?

Provider name and license or certification, honest before-and-after disclaimers, genuine client reviews, and a privacy statement covering client photos and records. Botox, filler and laser treatments are medical-adjacent purchases, so these signals matter more here than for an ordinary retail site.

Will this audit look at my Instagram, or just my website?

This audit checks your website: whether Google and AI assistants can find and read it, whether someone can see services, pricing and book without leaving to send a DM, and how fast it loads for a visitor arriving from your Instagram bio link.

Is this audit free, and is my information kept private?

The scan and the top finding are free with no signup. Unlocking the full report asks for a name, phone and email so we can walk you through the results if you want that. We do not sell your information.

How is this different from asking my website designer to check it?

Most designers check that a site looks good and loads. This audit specifically checks whether AI assistants and Google can find and recommend you, and whether the booking path actually converts a visitor instead of pushing them back to Instagram DMs.

Stop losing bookings between the DM and the calendar.

Run the free audit above and get your med spa's score in about 30 seconds. No signup required to see it.

Run my med spa's free audit
Not a med spa? Run the standard 2bizy website + AI visibility check instead.